Most landing page disappointments aren't about design. They're about a page built without a clear brief, launched without proper tracking, and handed off to a client who has no way to tell if it's working. I've seen it from the other side — cleaning up campaigns where the page was technically fine but had no conversion goal, no analytics, and no follow-through after launch. Here's how I work: Define the one thing the page needs to doBefore design or code, I need to understand your offer, your audience, your traffic source, and the single action you want a visitor to take. A page built around a vague brief performs like one. I'll ask questions here and push back if the brief is trying to do too many things at once. Figma or Photoshop layout: approved before a line of code is writtenYou see exactly what's being built before the build starts. Layout, type, hierarchy, CTA placement. Two rounds of revisions are included. After approval, the design is locked, this keeps the project on timeline and prevents scope creep on both sides. Custom code — inside your existing setup or standaloneIf you have a WordPress or Shopify site, I'll build the page as a custom template within it so it inherits your domain authority and keeps analytics clean. If you need it standalone, I'll build it that way. Either way: no page builder bloat, no unnecessary scripts, clean HTML and CSS that loads fast. Tracking set up and tested before anything goes liveGoogle Analytics 4, conversion events, and any campaign pixels you're running — connected and tested before launch. You'll get a written summary of what's set up and how to read it. The form and mobile layout both get tested, and nothing goes live that I haven't checked. 30 days of post-launch support includedIf something needs adjusting after launch (copy, layout, form behavior), I handle it. After 30 days, any ongoing work is billed at $50/hr. A lot of clients move to a retainer after the first project. That's a natural next step when the relationship is working.





