I'm a freelance WordPress and Shopify developer from Los Angeles, specializing in custom theme development, plugin builds, WooCommerce integrations, and ongoing site maintenance for established businesses. I come to web development from a digital marketing background, which means I think about the sites I build the way your customers do, not just the way developers do.

WordPress is my primary platform. I've spent three years working with 40+ sites, cleaning up technical debt, building custom themes and plugins from scratch, and maintaining long-term technical partnerships with businesses that don't have in-house development staff. Most of my client relationships last two years or more, not because of contracts, but because a site that someone knows well is faster to fix, cheaper to maintain, and less likely to accumulate the kind of quiet fragility that eventually requires a full rebuild.

On the Shopify side, I work in Liquid and I also build custom themes from scratch and work with clients on everything from store cleanups and theme customizations to app integration and performance optimization. I also offer focused digital marketing support: technical and on-page SEO, brand identity work, and Photoshop-based visual asset production.

I work with clients locally and across the U.S. Before I quote anything, I look at what's actually there and tell you honestly if what you need is outside what I do well.